Episode 13.5: Scouts | Sedcard | Shortlist | Showroom

This podcast episode explores the world of modeling, covering topics such as scouts who tirelessly seek new model talent, the significance of sedcards as a model’s portfolio, the role of shortlists in the client selection process for larger productions, and the purpose of showrooms in presenting fashion collections to retailers through models.

Listen for free!

The Model Podcast on Apple, Spotify, Amazon, Deezer and everywhere you can find good podcasts.


Coming soon!!


Your learings in this episode!

The podcast episode discusses the topic of model scouting and the various aspects of the modeling industry, starting from the work of scouts to the significance of sedcards, shortlists, and showrooms.

Scouts are constantly on the lookout for new models and often work as freelance talent scouts for agencies. They operate internationally and are always searching for promising faces, even in their free time. The primary task of a model scout is to discover new talents. This can be compensated in various ways, typically the scout receives a predetermined reward for each newly discovered model. Sometimes there are also internal agreements, such as a commission when a model gets booked. A good model scout needs to have an instinct for the desired “types” of the current fashion scene.

The sedcard, also known as a portfolio, serves as a model’s business card. It presents potential clients with different styles and situations through pictures. In addition to the appealing photos, the sedcard includes all general information about the model, such as measurements, eye and hair color, as well as the agency’s contact details.

For larger productions, there is an intermediate step before the booking, known as the shortlist. After receiving an inquiry from the agency and confirming the model’s availability on that day, an option is provided. Subsequently, it’s a waiting game. For smaller jobs, there’s a direct confirmation or rejection, while for larger projects, a shortlist is created. Advertising agencies and production companies select the suitable models from this list. This step is crucial as larger productions are more complex and require advance planning. The final plan, including location, styling, photographer, and models, is presented to the client and approved by them. Being included in the shortlist is a positive sign as only a few models are considered. Sometimes photographers or producers also recommend a model to the client if it’s a perfect fit.

The showroom is used to present the latest fashion collections by designers. Unlike runway shows, there’s no public audience. The collection is showcased to retailers and buyers using models. The showroom is usually located in the designer’s or retailer’s studio. Since the models here solely present the clothing and aren’t primarily for marketing purposes, the payment is lower. Often, for showroom jobs, new faces with perfect measurements are booked as experience and image are less important in this context.